DANUBIA IPMALL
THE INTELLECTUAL PROPERTY MARKET

WHAT ARE THE BENEFITS FOR THE LICENSEE?

Danubia IPMall Intellectual Property Market supports venture capital investors and industry players seeking state-of-the-art solutions, as well as tender consultants and participants of National or European tenders for technology acquisition funding.

By skipping part or all of the otherwise necessary R&D activity, the licensee can:

» Shorten the time required for research and experimental development activities before a new product can be launched on the market. In most cases, the former process can fully be substituted via technology acquisition, while the latter may be drastically speded up;

» Lower R&D asset requirements, including laboratory costs, the purchase and operation of special tools and equipment, and the material expenditures during testing;

» Reduce human resources related costs of R&D, most importantly the labor expenses of specialist researchers and developers, which may represent the most significant segment of R&D expenditures;

» Evade the natural risks posed by R&D activities, arising from scientific and technical uncertainty. Remember, not all R&D projects will be technically successful and even fewer will generate a cost-effective product / service that can be introduced to the market;

» Eliminate market-entry risks by licensing technologies that have already been successfully introduced in other countries, with a proven history of market penetration and revenue data;

» Save on costs related to obtaining and maintaining intellectual property protection and enforcement.

Our expert consultants are ready to assist prospective licensees with conducting license negotiations and drafting all related legal documents.

WHAT ARE THE BENEFITS FOR THE LICENSOR?

Danubia IPMall Intellectual Property Market supports individual inventors, technology-owning SMEs or other organizations developing promising technologies, as well as tender consultants and participants of National or European tenders looking for bidding partners.

By partnering with a licensee, the following challenges of the innovation and market entry processes can be overcome efficiently:

» The infamous “valley of death” effect, when the technology developer is capable only to finance the R&D activity up to the prototyping phase, but would not be able to fund the testing and product development stages required for mass production;

» Lack of social capital and brand recognition required to build contacts with a sufficiently large number of industry partners and investors needed to realize market entry;

» Lack of mass production capacity or efficiency of scale;

» Personal, geographical or technological limitations of in-house sales, marketing or public relations capabilities, or a lack of a sufficiently extensive distribution network;

» Time pressure or funding limitations preventing the organic development of missing in-house capabilities or making the gradual buildup of strategic alliances and distribution networks impractical.